BTB Team // 12/03/2025
Bottomless brunch is more than just a meal; it’s an experience. Whether you’re new to the concept or looking to understand what makes it so popular, this guide will take you through everything you need to know—what it is, how it works, and why it’s become a weekend favorite worldwide.
What Is Bottomless Brunch?
At its core, a bottomless brunch is a dining experience where guests enjoy unlimited drinks—usually mimosas, prosecco, or cocktails—alongside a delicious brunch menu, all within a set time frame. Restaurants offer this as a way to encourage leisurely dining and socializing, making it a perfect outing for friends, couples, and celebrations.
The concept originated in the United States but has now become a global trend, particularly in major cities like London, New York, and Sydney. The appeal lies in its combination of indulgence, affordability, and the opportunity to make a standard meal feel like a special occasion.
How Does It Work?
Most bottomless brunches follow a similar structure:
- Set Time Limit: Typically, guests are given 90 minutes to two hours to enjoy unlimited drinks. This ensures that everyone has time to enjoy their meal without staying too long and taking up valuable table space.
- Fixed Price: You pay a set amount that includes your meal and unlimited drinks. Prices vary based on the restaurant, location, and drink selection.
- Menu Options: Some venues offer a set menu with specific dishes, while others provide an à la carte menu where you choose your preferred meal.
- Drink Choices: While prosecco and mimosas are the most common, many places also offer Bloody Marys, margaritas, beer, and even alcohol-free options like mocktails or juices for those who prefer a non-alcoholic experience.
Some establishments offer premium bottomless brunch experiences, where you can upgrade to include high-end champagne or craft cocktails. Others put a unique twist on the concept, such as sushi brunches, barbecue-themed brunches, or international cuisine variations.
Why Is It So Popular?
Bottomless brunch has become a weekend staple for many people, and its popularity continues to grow. Here’s why:
- Social Experience: It’s a great way to catch up with friends, celebrate special occasions, or enjoy a leisurely weekend meal.
- Great Value: Compared to ordering individual drinks, the unlimited option often makes bottomless brunch a more cost-effective choice.
- Relaxed Atmosphere: Unlike a traditional dinner setting, brunch allows for a more casual and fun dining experience.
- Weekend Ritual: Many people treat it as part of their weekend routine, using it as a way to start the day before heading out for more activities.
- Instagram-Worthy: With beautifully presented food and drinks, bottomless brunch is a favorite among those who love sharing their experiences on social media.
Tips for First-Timers
If you’re planning to try bottomless brunch for the first time, here are some tips to make the most of your experience:
- Check the Rules: Some venues have time limits on drink refills, so it’s good to be aware of any restrictions before booking.
- Pace Yourself: With unlimited drinks, it’s easy to overindulge quickly. Take your time and enjoy the experience rather than rushing through drinks.
- Eat Before Drinking: Since alcohol is free-flowing, be sure to eat enough to balance it out and avoid getting tipsy too quickly.
- Know Your Limits: While bottomless brunch is meant to be fun, it’s important to drink responsibly and know when to stop.
- Make a Reservation: Popular spots book up fast, especially on weekends, so securing your table in advance is highly recommended.
Bottomless brunch is a great way to enjoy food, drinks, and company in a fun, lively setting. Whether you’re a brunch newbie or a seasoned pro, knowing what to expect will ensure you have the best experience possible. From choosing the right venue to understanding the etiquette, a little planning goes a long way in making the most of your brunch adventure.
